Entrepreneurship

Defined according to its orientation to risk, which may be (mis)understood by many to mean risk management.

Odd lack of focus upon the factors that are at risk, besides the coffers of producers.

I suspect that there ought to be a greater lean into analyzing factors that determine consumer benefits derived from production, not merely those captured by producers; factors may include structural elements of market offerings and the structures of the markets themselves.

More time dedicated to value creation